The Difference Between Revenue, Profit, Margin, and Cash Flow
Revenue, Profit, Margin, and Cash Flow are different things, but they all relate to money. You may feel a sale is done as soon as…
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How to List Basic Costs Before Choosing a Price
Before setting a price, write out your costs to avoid being blindsided. You can get so far with a price until you write down the…
Why Beginners Should Define the Customer Before Designing the Offer
For beginners, it is important to get the right customer before creating an offer. Take a page and put your product or service concept at…
Turning a General Business Idea into One Solid Sentence
Saying, “I want to start a business” sounds exciting, but it’s not a business idea. It doesn’t tell you who your customers will be, what…